LIV Golf and our friends at WKND asked us to build a campaign to showcase the unique branding of each team in the LIV Golf League. We were contracted to make 12 bespoke animations, one for each team, that presents their distinct style, branding, word marks, team captains and roster.
We made the design choice to not only bring their branding to life through motion design and animation but add a CG component that brought a more compelling and surreal aspect to the campaign. We loved pushing the brand into this design forward space and are very grateful for the amazing team of artists who lended a hand along the way.
UNDER THE HOOD
